Campaign Details

Our target audience is young homeowners (ages 25–40) and DIY interior designers who value sustainability and creative control in home design. Flux Paint’s low-VOC formula and vibrant palette align with their eco-friendly lifestyles.

Competitors

• Benjamin Moore – known for premium paint and wide colour options.
• Sherwin-Williams – offers professional-grade, eco-conscious paint lines. These were identified via market research of leading eco-paint brands in Canada.

These competitors were identified via market research of leading eco-paint brands in Canada.

Campaign Goal

The goal is to increase brand awareness and generate qualified leads for Flux Paint’s EcoTone Collection through online engagement and email sign-ups.

Digital Asset

Visitors who register on our website will receive a free downloadable eBook titled “The Art of Sustainable Colour: A Modern Guide to Eco-Friendly Home Design.” This eBook educates homeowners about sustainable painting techniques, colour theory, and eco-conscious decorating.

Get your free guide and transform your space sustainably.